Thats because no matter the frustrations and disappointments of the everyday, a new necklace (and yes, earrings and bracelets) will always fit. But just what kind of jewellery you dream of depends on a number of factors. Theres personality, sure, but geography also has a role to play. It turns out that where you live and shop can influence your buying choices as much as any notion of personal taste. Danish jewellery brand Pandora has 228 shops in the UK, making its sales data a barometer of which styles women buy, where. Though best known for charm bracelets (bracelets and charms accounted for 77 per cent of the brands UK revenue in 2016, and the category is so important to the brand that Pandoras new crafting facility in Thailand is shaped like a charm bracelet), executives note that different styles tend to find success in different markets. View photos Where are you on the jewellery map? More Clockwise from top left: Gold ring, 198, Sophie Breitmeyer ; Fallon leather choker, 270, Harvey Nichols ; Necklace, 30, Baublebar ; Ruby barbell, 2,102, Maria Tash ; Rosantica headband, 145, Net-a-Porter ; Vintage brooch, 135, Susan Caplan ; Rose gold bracelet, 195, Monica Vinader ; Silver necklace, 256, Apples & Figs; Silver charm , 50, Thomas Sabo ; Gold rings, from 150, TomFoolery We see significant patterns depending on the region, says Pandoras UK merchanising director, Kate Robinson. Our London customers love statement rings and brooches, whereas in the Midlands its all about necklaces and pendants. If you go into a store in East Anglia, our consumer is big on sparkle, she adds. Stores in the south-central area of the country sell lots of bangles and bracelets; in the north, stacking rings are big. View photos More Charms, from 50 each, Links of London ; Sonia Rykiel gold-tone brooch, 240, matchesfashion.com At Harvey Nichols, which has stores all over the UK (along with Knightsbridge, there are shops in Dublin, กระเป๋า ZARA ของแท้ Bristol, Liverpool, Leeds, Manchester, Edinburgh and Birmingham), certain brands might not be as popular in London as in regional locations, and vice versa. Vivienne Westwood jewellery performs best in Edinburgh, while celebrity-beloved choker brand Fallon does phenomenally well in Birmingham, Knightsbridge and Manchester.
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